Future of Giving: Closing the Gap Between Donor Intent and Behavior
The charitable giving team at ideas42 works to increase intentional and informed charitable giving through the power of behavioral science. Currently, there is a gap between donors’ intentions to give and their actual giving behavior, suggesting that there are features of the giving context that can be changed to help donors achieve their philanthropy goals, thus improving charities' abilities to help people, too. With support from the Bill & Melinda Gates Foundation, ideas42 partners with leaders in philanthropy to develop and test behavioral solutions aimed at improving the giving process. Join us for a conversation about their results and insights.